Why Young Journalism:
There are three major challenges that plague the Indian Media today:
Diminishing Credibility: The transparency in the inner structure of media organizations is dwindling, putting the credibility of media at stake. Most of the Indian media houses are owned or controlled by politically affiliated people. So, creating a public funded media system could be a step to enhance media freedom.
Attacks on Journalists: The politically driven feuds and agendas have left a little room for the freedom of expression of a journalist in the country. The influence of a journalists’ ideas on the people and media, has created an unsafe environment for them. Many staunch deplorables consider the independent journalists a threat to their underlying agendas, and therefore attack the journalists.
Gatekeeping by Media Houses: 800 channels, 36000 weekly magazine publications, and hundreds of thousands of web portals. On the face of it, there is a lack of diversity with regards to perspectives on news coverage.
With such impediments on the way to journalistic freedom, it is essential to question, how strong is the foundation of the fourth pillar of our democracy?
Youth is different when compared to older audiences in terms of what they do and in their core attitudes in terms of what they want in news.
Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in the news. Much of the excitement and gravitas for younger people is on the periphery of the news space (infotainment, lifestyle, cultural, grassroots, bloggers and vloggers).
As marketing continues to evolve, new methods — typically referred to as “new media” — have emerged. These methods are mostly said to deliver better results than other tactics — known as “traditional media” or “old media”.